HealthTap
Virtual Primary Care for Employers

A doctor your employees choose, trust, and keep — available by video and text, every day.

HealthTap gives every employee a dedicated, board-certified primary care physician who gets to know them deeply over time — managing conditions, coordinating care, and quarterbacking their health. Not another telehealth app. A real doctor relationship.

See How It Works
Doctor-patient relationship
The HealthTap Difference

One doctor who knows your employees — not a rotating call center

Your employees are drowning in disconnected point solutions — a mental health app here, a telehealth widget there, a wellness platform nobody uses. Meanwhile, they're Googling symptoms and asking AI chatbots for medical advice. But Google searches and AI chatbots are information dead-ends: they can't diagnose, can't prescribe, can't order a lab test, and can't coordinate with a specialist. They leave your employees exactly where they started — anxious, confused, and without a plan.

HealthTap replaces that fragmentation with one trusted relationship: a dedicated primary care physician who gets to know each employee deeply over time, manages their conditions, coordinates across all their providers, and makes sure every treatment, referral, and medication makes sense together — for their goals and preferences.

Think of it as a personal health quarterback. Not a gatekeeper. Not a chatbot. A real doctor who listens, remembers, and advocates.

Choose your own doctor and keep them
Text your doctor — hear back quickly
96% see the same PCP every visit
Holistic care, not one-off transactions
Access & Experience

Doctors who listen, don't rush, and are always there

No more 28-day waits for a PCP. No more 7-minute appointments where you feel unheard. HealthTap physicians take the time to understand the whole person.

Same day/week
PCP appointments
vs. 28+ days national average
< 15 min
Urgent care wait
365 days a year
< 1 business day
Doctor text response
Personal, not automated
30-min visits
New patient appointments
Doctors who take their time
80
Patient NPS
4.9+
Post-visit star rating
100
Doctor NPS
93%
Physician retention
Comprehensive Care

Real primary care — not just urgent visits

HealthTap physicians manage 80–90% of what a traditional PCP handles — plus prescriptions, lab orders, imaging, specialist referrals, and ongoing care coordination. All by video and text.

Manage Your Condition
Diabetes, hypertension, asthma, thyroid, COPD
Mental & Behavioral Health
Anxiety, depression, stress, insomnia
Women's Health
Birth control, UTI, menopause, wellness
Men's Health
ED, hair loss, testosterone, preventive
Children's Health
Pediatric care for dependents
Wellness & Prevention
Annual visits, screenings, coaching
Online Prescriptions
Sent to your preferred pharmacy
Urgent Care
See a doctor in < 15 minutes
Labs & Imaging
Orders sent to Quest, LabCorp, etc.
Specialist Referrals
Coordinated with in-network providers

Your doctor can take real clinical action

Diagnose and treat conditions
Prescribe medications to your pharmacy
Order lab work (Quest, LabCorp)
Order imaging and DME
Refer to in-network specialists
Coordinate care across all your providers
Manage chronic conditions long-term
Close care gaps and HEDIS measures
Send and receive medical records
44%
Fewer Hospitalizations
Matched-cohort study
$93
PMPM Savings
$1,116 per member/year
4.4–7.6x
ROI
First-year return
96%
PCP Continuity
Same doctor, every visit
Clinical Evidence

Proven cost savings in a matched-cohort study of ~10,000 lives

A peer-reviewed study co-authored with Christian Healthcare Ministries demonstrates that relationship-based virtual primary care significantly reduces hospitalizations and total cost of care.

22.9%
Total Cost Reduction
44%
Fewer Hospitalizations
$93
PMPM Savings
4.4–7.6x
First-Year ROI

Where the Savings Come From

-$49.80 PMPM
Hospital Inpatient
53.5% of total savings. Relationship-based care prevents avoidable admissions.
-$12.60 PMPM
Emergency Department
13.5% of total savings. Same-day PCP access diverts non-emergency ER visits.
$1,116/year
Per Member Annually
For a 5,000-life employer, that represents ~$5.6M in potential annual savings.

Source: "Longitudinal Virtual Primary Care: A Matched-Cohort Economic Evaluation" — Rutledge, Jacobsen, Beall, Mehra. Submitted to Health Affairs Scholar, 2026. Study of 4,959 matched pairs within Christian Healthcare Ministries (400,000+ members nationwide).

For every $1 invested in virtual primary care, payers save $4 to $8 in downstream costs.

At $12–$21 PMPM cost, HealthTap generates $93 PMPM in savings — a 4.4x to 7.6x return in the first year alone. For every 19 members enrolled, one hospitalization is prevented.

The Mechanism: Continuity Drives Savings

The study demonstrates a clear dose-response relationship: the more a member engages with their dedicated virtual PCP, the greater the financial benefit. Members who used primary care exclusively saved 2.3x more than those who used urgent care only ($205 vs $90 PMPM). The savings compound over time — not a one-time effect, but a progressive divergence driven by ongoing clinical management and relationship-based navigation.

$373
PMPM savings with 6+ PC visits (dose-response)
2.3x
PC-only saves 2.3x more than UC-only ($205 vs $90 PMPM)
39%
Fewer members filing claims (29.8% vs 41.1%)
The Difference

Generic Telehealth vs. HealthTap Primary Care

HealthTap is built for a fundamentally different job than the telehealth benefit most employers already have.

DimensionGeneric TelehealthHealthTap Primary Care
Care ModelReactive, episodic, random-provider encountersProactive, longitudinal, dedicated PCP relationship
Physician AccessWait 28+ days for in-network PCPSee your HealthTap PCP same day or same week
ContinuityDifferent provider every visit (~40–50% return)96% PCP continuity — same doctor, every visit
Clinical ScopeAcute triage only; no chronic care managementFull primary care: chronic conditions, preventive, behavioral health, Rx management
Cost ImpactAdds utilization without reducing claims22.9% total cost reduction; 44% fewer hospitalizations
Employee ExperienceLow engagement, <5% utilization80 NPS, 4.9+/5 post-visit rating, up to 65% utilization
Employer ROIUncertain; no measurable substitution4.4–7.6x first-year ROI with measurable savings from day one

Common questions from benefits leaders

"How is HealthTap different from the telehealth we already have?"

Primary care, not one-off transactions.

HealthTap centers the experience on a dedicated PCP relationship. Your employees choose a doctor, build trust over time, and get comprehensive care — not random-provider encounters for acute issues only.

"How quickly can employees see their doctor?"

PCP access same day or same week.

Compared with roughly 28 days nationwide, HealthTap delivers same-day or same-week access to a dedicated board-certified physician. For urgent issues, employees see a doctor in under 15 minutes, 365 days a year.

"What can HealthTap doctors actually do?"

Everything a traditional PCP does — by video and text.

Diagnose, prescribe medications, order labs and imaging, manage chronic conditions, refer to specialists, coordinate care across providers, and close care gaps. 80–90% of primary care encounters can be handled virtually.

"How does HealthTap fit with our existing benefits ecosystem?"

A practical front door that complements your ecosystem.

HealthTap sits in front of existing plans, clinics, navigation, and specialty programs. One trusted starting point that routes care appropriately — coordinating across your existing investments rather than adding another disconnected app.

"What does the financial model look like?"

Start with unit savings; earn the right to expand.

Discounted FFS rates deliver measurable visit-level savings from day one. Performance upside and delegated risk follow once the data supports it. The CHM study demonstrates $93 PMPM in savings — a 4.4–7.6x first-year return.

"What drives employee engagement and adoption?"

A doctor relationship employees love and return to.

Employees engage because they have a real relationship — a doctor who knows them, texts them back personally, and takes the time to listen. 80 patient NPS, 4.9+/5 post-visit rating, and up to 65% utilization (vs. ~10% for carrier telehealth).

How HealthTap works for employers

A virtual primary-care layer employers can add without ripping out the health plan, broker, TPA, or clinic strategy.

Step 1

Employee Chooses Their Doctor

Employee browses our physician network, selects a dedicated PCP, and completes their first visit. Multi-channel outreach drives 20%+ activation in the first 3 weeks.

Step 2

PCP Manages & Coordinates

The physician manages the full spectrum of primary care — chronic conditions, preventive care, behavioral health, Rx — and coordinates with in-network specialists when needed.

Step 3

Employer Sees Results

Real-time dashboards track activation, utilization, visit substitution, satisfaction, and financial impact. Measurable ROI from the first quarter.

Commercial Model

Three ways to start — all designed to prove value fast

Every model begins with measurable savings and a clear path to expand as the data supports it.

Unit-Savings Model

Discounted FFS

Pay less when employees use HealthTap instead of higher-cost care. Savings are measurable from day one.

Best fit: Self-insured, level-funded, and cost-sensitive employers

Outcomes-Aligned

Performance Upside

Part of the economics tied to agreed goals — engagement, satisfaction, care-gap closure, and cost outcomes.

Best fit: Employers that want accountability for measurable results

Delegated Accountability

Primary/Urgent Care Risk

Prove the front door first, then earn the right to manage more of the primary and urgent care cost envelope.

Best fit: Mature self-insured relationships with claims transparency

Trusted By

Clover HealthEmblemHealthBCBS NebraskaSelectQuoteAlbertsonsSamsungCHM

As Seen In

ForbesFortuneCNBCCBS NewsTechCrunchFierce Healthcare

Compliance & Certifications

Joint Commission Gold Seal

Joint Commission Gold Seal

SOC 2 Type 2

SOC 2 Type 2

HIPAA

HIPAA

LegitScript

LegitScript

DiME Seal

DiME Seal

"CHM reports 4.9/5 member ratings and 97% four- or five-star experiences for its HealthTap virtual-care solution."

— Christian Healthcare Ministries

CHM serves 400,000+ members nationwide. The matched-cohort study demonstrated $93 PMPM savings and 44% fewer hospitalizations among HealthTap users.

Ready to give your employees a doctor they'll actually use?

Let's design a HealthTap launch that proves value in the first quarter — starting with the access and experience your employees deserve, backed by measurable cost savings.

[email protected]

healthtap.com